Nods to Norms: Mexico

Insights from Chris of Macusi and Dr. Mariana Hoyo

In our exploratory series Nods to Norms, we learn how cannabis is perceived across the globe through the local perspectives of the international artists we collaborate with. Each artist shares their unique insights and experiences, allowing us to explore the diverse weed cultures of various cities.

For this installment, we’re heading south to Mexico, with on-the-ground insight from Chris, co-founder of design-forward cannabis brand Macusi, and Dr. Mariana Hoyo, a public health researcher and educator working to destigmatize cannabis and promote harm reduction across Latin America.

How is cannabis culture in Mexico—more out in the open or kept discreet?

According to Chris and Dr. Hoyo, Mexico is still relatively conservative when it comes to substance use—but that’s starting to shift. It wasn’t long ago that homemade cannabis tinctures were commonly used to treat ailments.

Today, public consumption is becoming more visible and accepted—especially at weddings, concerts, and parks—though discretion is still key depending on the setting.

Is cannabis part of a daily ritual or saved for special occasions?

Many within the cannabis and wellness communities use cannabis daily for both medicinal and recreational purposes, often in private.

That said, it’s becoming a regular guest at special events—from music festivals and art shows to social gatherings and ceremonies.

Where is weed typically grown in Mexico?

Mexico’s climate makes it ideal for cannabis cultivation. Outdoor growing thrives in regions like Jalisco, Oaxaca, and Guerrero, where cultivation has been happening for over a century.

Indoor grows are becoming more common, helping expand production and quality across more states.

Are there any celebrities or public figures in Mexico who are pro-cannabis?

Yes. Musicians like Alemán, Babo (Cartel de Santa), Peso Pluma, and YouTuber Luisito Comunica are vocal supporters.

Actress Ximena Sariñana has also publicly supported legalization, and former president Vicente Fox remains one of the most prominent political voices advocating for regulation.

Favorite shows to watch after a puff?

While there aren't many Mexican shows people turn to after smoking, international stoner classics like Midnight Gospel, Rick and Morty, Superbad, and Pineapple Express are go-tos.

Existential YouTube channels like Kurzgesagt are also popular for their trippy visuals and thoughtful themes.

Best local snacks to satisfy the munchies?

This answer took some crowdsourcing—but the consensus was clear: Dorilocos. This wildly flavorful street snack starts with a bag of Nacho Cheese Doritos, cut open and mixed with esquites (street corn), mayo, lime, cheese, and chili powder. It’s a textural explosion.

Other top picks include:

Chili-covered candies and spicy peanuts
Chips loaded with chamoy, lime, and chili
Sweet breads like conchas and churros
Raspados (shaved ice) and fruit sorbets
And the forever go-to: tacos

How is cannabis and parenting viewed in Mexico?

There’s still a fair amount of stigma around cannabis and parenting, though that’s starting to shift too.

Chris and Dr. Hoyo have connected with parents who are approaching cannabis with more openness and education—often through a harm reduction lens. In some areas, the conversation is still hush-hush, but slowly, that’s changing.

Anything else interesting happening in Mexico’s weed industry?

One of the most unique developments is Mexico’s personal-use cannabis permits, issued by COFEPRIS (Mexico’s FDA). These permits allow individuals to legally cultivate, process, and carry cannabis across the country.

Chris shared that he’s flown between states carrying cannabis—legally—with no issues, as long as the permit is on hand. That level of mobility and individual authorization is rare globally.

Most unexpected place you’ve seen cannabis culture thrive?

Oaxaca was a surprise. Despite its conservative reputation, cannabis is widely tolerated in social spaces—as long as it doesn’t disturb others.

In Mexico City, some tourist-friendly areas have become informal safe zones for cannabis use, with police tending to look the other way.

If you could share a joint with anyone in Mexican history, who would it be?

Chris would pick Frida Kahlo for her creative brilliance and fearlessness. A smoke session with her would no doubt lead to deep, wild conversation about pain, art, identity, and transformation.

Dr. Hoyo chose Chespirito (Roberto Gómez Bolaños), the beloved comedic legend behind El Chavo del 8 and El Chapulín Colorado. His exaggerated humor and iconic characters would be hilarious through a cannabis-fueled lens—imagine El Chavo chasing down snacks or Chapulín forgetting his own catchphrases.

Macusi: Honoring Ritual Through Design

To celebrate this deep dive into Mexico’s evolving cannabis culture, we’re proud to carry select pieces from Macusi, a Mexico City–based brand reimagining cannabis tools through the lens of cultural heritage and contemporary design.

Talavera Series – A tribute to the colorful ceramic traditions of Puebla, these pipes feature bold patterns and painterly details that blend tradition with play.
Xical Collection – Rooted in earthy textures and indigenous symbolism, Xical pipes feel grounded and intentional—like small sculptures for sacred moments.
Reina One-Hitter – Regal, minimal, and easy to carry, the Reina is perfect for everyday ritual. It’s the piece you keep close, always ready for a quick puff of clarity.

Each piece is handmade in Mexico and reflects Macusi’s mission to create functional objects that honor personal ritual and collective heritage.

Explore the full Macusi collection here.

More Nods Coming Soon…

Stay tuned for more Nods to Norms, where we continue exploring how cannabis culture is shaped by place, people, and local rituals. Got a country or city you’re curious about? Let us know—we’re always ready to pack a bag and pass the mic.

Have you checked out our other installment?

Take a peek at how cannabis fits into life in Austria’s capital, from the perspective of artist Yvonne Rausch.

NODS TO NORMS VIENNA